This is Bixa orellana, also known as, Achiote, Urucum, Colorau and lipstick tree. South American natives used this tree to make lipstick, red body paint, spices, and condiments. It is now used to make food colorings. This tree grows to about 30 feet high and puts forth clusters of white and pink flowers that resemble wild roses. The Aztecs used these seeds to make red ink. Other uses include the gum that is extracted from this plant, and the fibers that are collected from this plant and used to make rope. USDA Hardiness Zones 10 to 12.