This is Helenium puberulum, also known as Rosilla, Autumn Lollipop, and Sneezeweed. While living in full sun this plant attracts birds, bees and butterflies. From the middle of Summer to the middle Fall this perennial blossoms a beautiful gold and yellow. This perennial grows up to 3 feet tall. The leaves and flower heads can be eaten raw. USDA Hardiness Zones 4 to 8