This is Echinacea Tennesseensis, also known as Tennessee Coneflower. This beautiful perennial likes partial shade where it attracts birds, bees, and butterflys. From the middle of Spring to early Fall this plant burst into bloom sporting beautiful shades of pink. This plant attracts the American Lady, Giant Swallowtail, Great Spangled Fritillary, Southern Cloudywing, Painted Lady, Pearl Crescent, Red Admiral, Silvery Checkerspot, Spicebush Swallowtail, Eastern Tiger Swallowtail, Variegated Fritillary, Viceroy, Fiery Skipper, Gulf Fritillary, Sachem, and Tawny-edge Skipper butterflies. These magnificent plants can grow up to 18 inches tall. USDA Hardiness Zones 3 to 9.