This is Echinacea purpurea PowWow Wild Berry, also known as Eastern Purple Coneflower. This gorgeous perennial flower grows about 2 feet tall and likes to live in full sun but it does well in partial shade as well. It blooms from the middle of the Summer until early Fall and is a very popular plant with the birds, bees, and butterflies. This plant is also deer resistant. It is often used as a cut plant for its natural beauty. The leaves and flower petals of this plant are edible. This plant attracts the American Lady, Giant Swallowtail, Great Spangled Fritillary, Southern Cloudywing, Painted Lady, Pearl Crescent, Red Admiral, Silvery Checkerspot, Spicebush Swallowtail, Eastern Tiger Swallowtail, Variegated Fritillary, Viceroy, Fiery Skipper, Gulf Fritillary, Sachem, and Tawny-edge Skipper butterflies. USDA Hardiness Zones 3 to 8